"A dog who lives most of it´s days carried around in an expensive handbag, doesn´t need a cammoflague hoddie and a small cap over it´s ears. There are a few others who we should give at least the same attention."

This is the theory/idea behind the design concept by ADDI Concepts as they have taken wildlife preservation literally by designing a floating life-vest for polar bears drowning as they find themselves swimming further and further to find food while their homes sink into the sea as a result of global warming.

"This concept is not a solution for the endangered species, It´s purpose is to show one of the many areas where people could have done something good with our knowlage, instead we keep our eyes closed. Hopefully you won´t support cheap crap anymore, save your money for those who really need to be saved."

As part of the design concept, the ADDI has also come up with a bulletproof vest for Bengal tigers facing extintion - the number of wild tigers has decreased by 95% since 1910 due to illegal hunting.