Nike
Tinker Hatfield? The Nike Architect
I just stumbled on the legendary innovator, Tinker Hatfield. He actually was educated as an architect and was hired buy Nike to build arenas and showrooms, but through the later evolution of Nike he became VP of design and has designed some the of the most classic models of Nike Sneakers, such as the Air Max. It interesting his take on design in general and how everything you been around will influence your design and methodology. For him Renzo Piano's Pompidou Centre help push the design of the Air Max.
And a Written Interview by Complex Mag
+ he was the designer of the Nike's in Back to the Future.
Roger Federer, Crazy Coach - Nike Ad
Ridiculously crazy commercial!
If you enjoyed that here is another short with Federer's Crazy Coach.
The Coach is played by Murray from Flight of the Conchords.

