Reebox is a little late from Nike's release of Nike ID, Online Sneaker Customization, but Reebox has been very desperate to cater to the streetwear culture.  This is their first solution, an online customization site for two of their shoes.  In the picture above is the Official CertifiedRandom RBK , a mix of random colors and backward "R"'s on them and you will be set.
RBKCUSTOM.com